Established in 1997.

Aside from being an online company that is able to service customers over the Internet, our Jewelry store which is located in the Jewelry Center in the heart of Downtown Los Angeles allows us to provide our customers with the best values and the utmost of service every customer deserves. We guarantee our merchandise and are able to assist you with all your needs. Our highly qualified staff is available to patiently work with each customer until he/she is fully satisfied. If you are in the area, you are very welcome to stop by even if it's just to say hello. We look forward to meeting you and will be happy to check and clean your jewelry at no charge to you.